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Think Our workWhat we do Get in touch Visit our blog OUR PURPOSE TOURISM MUST LEAD TO A BETTER FUTURE Whether through a robust marketing strategy, an all-inclusive place brand, an award-winning piece of creative or just a really smart execution, Destination Think’s global network of offices is united by one purpose, to help ensure the tourism industry’s actions lead to a better future for everyone. This idea has motivated us for over a decade and has never been more relevant in today’s complex reality. FIND OUT MORE COVID-19 A WORLD OF FORESIGHT Since the onset of COVID-19, our team has been working around the clock to help places all over the world with mitigation and recovery strategies, scenario planning, agile creative platforms and always-on communications. Our global roster of clients continues to allow us to respond with unparalleled foresight into behavioral patterns, effective tactics and creative solutions. The majority of our COVID-19 recovery work is rolling out now, but please contact us if you want to chat or visit our industry support initiative, which is full of the tools and support you need to get started. VISIT OUR SUPPORT INITIATIVE STRATEGY :: COPENHAGEN THE BEGINNING OF LOCALHOOD The world-famous four-year plan saw residents and travellers co-create the tourism destination and shape its development to make Copenhagen a better place to live for all. VIEW CASE STUDY BRAND :: THE WHITSUNDAYS ENOUGH HEART TO GO AROUND A customizable brand platform that created a signature heart for all of the Whitsundays to make their own. Starting from the heart of the Great Barrier Reef extending to the wonders of the often forgotten regions. VIEW CASE STUDY CREATIVE :: VICTORIA BC RE-SETTING THE PACE An innovative, hyper contextual campaign platform transformed a negative local sentiment into a cultural superpower. A remedy to the harried pace that shaped the lives of travellers in our target market. VIEW CASE STUDY CREATIVE NICHE :: BERMUDA LEVELLING UP THE PLAYING FIELD A niche campaign platform that not only made Bermuda famous for winter, it also took steps to remedy the under-representation and negative portrayal of professional female kitesurfers. VIEW CASE STUDY SEE MORE OF OUR WORK GOLD FOR AUCKLAND Tāmaki Makaurau Auckland won the 2020 Place Brand of the Year award following Destination Think’s collaboration with Auckland Unlimited. FIND OUT MORE THINK + TUPELO After a competitive pitch, Destination Think has been appointed by Tupelo Mississippi CVB (the birthplace of Elvis) to be its creative agency of record. Welcome to the band, Tupelo. THINK + BC Destination BC has appointed Destination Think to continue their relationship and conduct Place DNA® research across the province to strengthen the BC brand and support their Invest in Iconics” strategy. THINK + HEALDSBURG Healdsburg, California’s finest wine city has appointed Destination Think to develop its recovery campaign platform. Cheers to that. THINK + COLORADO After completing Colorado’s state-wide regional branding project, Destination Think has been re-appointed to develop and creatively execute its niche tourism initiative for the newly founded regions. You’ve found your partner for destination marketing We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter. VISIT BLOG New solutions in architecture: Landmarks on the path to sustainability May 13, 2024 The solutions to our problems – they really do exist.” – Anders Lendager Architect Anders Lendager knows first-hand... read more Copenhagen CEO on the two biggest jobs ahead for travel destinations May 7, 2024 We didn’t see ourselves only as a tourism sector company. We were trying to say that we are actually here for the... read more Don’t copy, be inspired: How Copenhagen became a green beacon of hope Apr 30, 2024 There are many routes to the future. There’s not just one. Copenhagen is fantastic. It’s a miracle. Don’t copy. Be... read more How Tofino’s NGOs are teaching visitors about the value of restoration Apr 16, 2024 I can’t claim to love the ocean, and live by it, and eat from it, and play on it, if I’m not prepared to be part of... read more The allyship journey: Gathering settler support for Indigenous-led tourism Apr 9, 2024 Right now, the poorest people in the region – the Indigenous people – are subsidizing the conditions that enable... read more Why wilderness is a myth: Tribal Parks Guardians and the language of respect Apr 2, 2024 Taaquuqḥłiʔin. Let us speak truthfully and act honourably. Let us learn the history of this place and its people,... read more Tribal Park Allies: A blueprint for ethical travel everywhere Mar 26, 2024 What is unique is that you have the ability to come to Tofino and ethically travel. I think that’s something that the... read more Rebuilding with purpose: Ahousaht First Nation’s stewardship-led tourism development Mar 19, 2024 It’s our time right now to rebuild. And the rebuilding process, like I said, is long overdue.” – Hasheukumiss... read more This beautiful place was fought for: Welcome to Načiks (Tofino) Mar 12, 2024 This season of Travel Beyond shows a way forward for any place grappling with climate risks and what it means to host... read more « Older Entries Facebook Twitter LinkedIn © Destination Think! Professional Services Inc. 2023 // Terms and conditions //...